But the media runs it anyway because it is hungry for content. And a 24X7 hungry media laps it up even though it knows that these pieces of information are linked to an upcoming movie or some big announcement. Gossip, nowadays, is manufactured as a pre-film release stunt. So, what about gossip?Īlso read: Lights, camera and action: How Modi govt relies on drama to survive just like Bollywood films Be it the relationship between Arjun Kapoor and Malaika Arora, Anurag Kashyap and Shubhra Shetty, Ranbir Kapoor and Alia Bhatt, or the marriage of Milind Soman with Ankita Kunwar, or the Arjun Rampal-Mehar Jesia split - much of it is out there. The celebs are not hiding anymore or leaving it for entertainment magazines and websites to manufacture gossip. Political views on the Narendra Modi government to romantic getaways of celebrities, you’ll find it all when you just pick up your phone. No magazines are needed when you have Instagram, 24×7 paparazzi and Twitter. The nature of celebrity gossip has been overhauled - and that’s because media has changed. And the source for such gossip used to be magazines like Mayapuri, Filmy Duniya, CineBlitz and Stardust. But something has changed now. There was a time when Indians learned about their favourite Bollywood stars’ love affairs, multiple affairs, extramarital affairs, domestic fights, street fights in the form of gossip.
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